Rochester, NY April 19, 2015 – To mark the upcoming Earth Day, Happy Earth Tea proudly joined 1% for the Planet pledging to donate 1% of annual sales to support non-profit organizations focused on sustainability.
“Signing on to 1% for the Planet shows Happy Earth Tea has a strong commitment to investing in sustainability efforts,” says John Tashiro, Interim CEO, 1% for the Planet. “They're using business as a tool to engage and motivate their stakeholders while partnering with environmental organizations that complement their brand. We're excited to welcome Happy Earth Tea to our global network."
“We are committed to sustainable business practices that benefit our community and the planet. 1% for the Planet is a trusted resource for like-minded businesses to band together to make a larger environmental impact. I would like to challenge other Rochester area companies to join this worthy effort.” says Niraj Lama, Founder of Happy Earth Tea.
Members of 1% for the Planet contribute one percent of annual sales directly to any of the approved non-profit environmental organizations in the network. To date over $100 million has been raised for non-profits worldwide. There are around 10 non-profits in the area already benefitting from this effort. Happy Earth Tea will support some of those local organizations.
“Our business was founded on the principles of sustainability. We source our teas from certified-Organic farms and also place great emphasis on Fair Trade practices. Further we use sustainable packaging materials to minimize our carbon footprint,” added Lama.
About 1% for the Planet
1% for the Planet is a global network of businesses that donate one percent of annual sales directly to approved environmental and sustainability nonprofit organizations. Over 1200 member companies in 48 countries give back to this big blue planet through over 3600 nonprofit partners. Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet helps people buy better products and protect the planet we play on. To date, our network has given over $100 million back to blue. To learn more go to: www.onepercentfortheplanet.org.
About Happy Earth Tea
Happy Earth Tea is a family run business based in Rochester, NY. We offer a wide selection of organic, high quality teas from around the world which are available locally at Hart’s, Lori’s Natural Foods, Joe Beans, One World Goods, Red Fern among others. This summer Happy Earth Tea will be at Brighton’s Farmers Market.
For more information contact
Niraj Lama, Happy Earth Tea
We are mighty pleased that February was a media bonanza for Happy Earth Tea! After receiving a slot in a cover feature of the Rochester Magazine, we also made it in the 585 magazine. A big thank you to both, and most importantly to our customers who have been our strongest advocate.
We are excited to be part of a cover feature in the current issue of Rochester Magazine!